STR8FIRE’s IP Launchpad brings tokenized entertainment assets to on-chain investors
Amsterdam, 21 Jan 2025 — STR8FIRE, an innovative IP platform that merges fan engagement with blockchain technology, has announced its integration with Story, the world’s IP Blockchain. This integration propels STR8FIRE into a new era of IP tokenization, revolutionizing the way investors and fans interact.
As the IP asset class grapples with traditional funding limitations and an evolving digital economy, STR8FIRE’s launch on Story presents a solution: a transparent and equitable marketplace that supports creativity, fandom, and financial opportunity.
STR8FIRE is redefining the IP landscape by combining Story’s cutting-edge IP tokenization framework with its expertise in full-service IP development and management. Together, they enable seamless monetization, transparent ownership, and automated revenue distribution for IP owners and investors.
Building on its recent collaboration with iconic hip-hop legend Ol’ Dirty Bastard, STR8FIRE will continue to add flagship IPs and STR8FIRE originals, such as THEXII, a collaboration with Nobel Laureate Gerard ‘t Hooft, to its platform. Its forthcoming IP Launchpad aims to democratize access to IP assets by offering IP owners decentralized funding solutions. The platform will also provide investors with new liquidity pathways, supported by an intuitive marketplace for secondary trading of tokenized equities.
Chris Eisberg, CEO of STR8FIRE, stated: “Through Story, we’re not just tokenizing assets; we’re transforming IP management and revenue sharing into an automated, transparent, and scalable ecosystem. Imagine owning a stake in your favorite movie or comic — STR8FIRE and Story make this a reality. We jointly empower IP owners with decentralized funding options while enabling communities to invest directly in the IPs they love. It’s a win-win for all stakeholders.”
Jason Zhao, Co-Founder and Chief Protocol Officer at PIP Labs, Story’s initial core contributor, commented on the news: “We’re thrilled to see projects such as STR8FIRE attracting renowned IPs being powered by Story. IP is intellectual gold — the store of value for ideas. Story’s Layer 1 Blockchain transforms one of the world’s most valuable asset classes into programmable assets anyone can own, trade, and monetize. By building a market for human knowledge and creativity, we’re not just tokenizing IP — we’re laying the foundation for a new intelligence economy where IP powers AI, DeFi, and beyond.”
The STR8FIRE platform unlocks the financial potential of IP by aligning community support with investment incentives. Investors can diversify their portfolios with real-world assets backed by tangible value, while IP owners can accelerate monetization through STR8FIRE’s network of industry partnerships across streaming platforms, publishers, and production houses.
About the World’s IP Blockchain
Story is a purpose-built Layer 1 blockchain designed to tokenize intellectual property into programmable digital assets. By empowering IP holders to tokenize, protect, share, and monetize their ideas, Story creates a secure foundation for AI-driven innovation and decentralized collaboration. As the engine behind IP’s evolution into a critical asset class, Story bridges the gap between blockchain technology and the intelligence economy. Learn more at https://www.story.foundation/
About STR8FIRE
STR8FIRE is Tokenizing Hollywood-level Entertainment IP Real World Assets (RWA), enabling fans and investors to own, trade, and profit from their favourite movies, comics, games, and more. By connecting IP Owners directly with token investors and leveraging industry connections, STR8FIRE not only helps fund IPs but also maximises their commercial success. Learn more at http://str8fire.io
